September 28, 2023


Move Step By Step

7 Digital and Know-how Hacks to Scale back Your Group’s Environmental Impression

8 min read

After we speak about decreasing carbon emissions, it’s normally issues like heating, transportation, utilities, and bodily methods to cut back waste that come to thoughts. However do you know that web utilization, web site internet hosting, and digital communications additionally eat an enormous quantity of vitality?

To have fun Earth Day – and let’s face it, she deserves some love this yr – we’ve give you seven simple methods you may tackle this digital waste and ensure your group is energy-efficient and environmentally pleasant on each degree.

#1: So. Many. Emails.

On high of being everybody’s favorite workplace punching bag, the lowly e-mail truly consumes an enormous quantity of vitality. Why? As a result of each e-mail you ship or obtain is shipped, scanned for viruses, downloaded to your laptop computer / smartphone / watch, and saved perpetually. A typical e-mail creates about 4 grams of CO2 emissions; a much bigger e-mail – say, one despatched to numerous recipients, with attachments and many responses – can create as much as 50 grams of CO2e.

Inbox Zero
Picture by Solen Feyissa / Unsplash

These emissions add up. For instance, what number of instances a day do you ship a fast “thanks” e-mail? Although the notice is temporary, the e-mail nonetheless will get despatched, scanned, and saved perpetually, which suggests your fast “thanks!” makes use of the identical quantity of vitality as an extended message.

Let’s say you ship 10 of those “thanks” emails per week. With 30 million Canadians identical to you reinforcing our politeness stereotype through e-mail, that interprets to 40 tonnes of CO2e per day in Canada!

So how will you lower that down? There are a couple of easy modifications that may lighten your environmental load.

  • Scale back the variety of emails coming and going out of your account. Solely copy mandatory individuals in your e-mail. (Does Brad in Accounting really want to know?) Each extra recipient represents one other occasion of the e-mail being acquired, scanned, and saved. By guaranteeing your emails solely go to individuals who must see them, you may reduce considerably on the CO2 emissions from every e-mail. You may also clear your mailing lists and unsubscribe from something you don’t commonly use.
  • Scale back the measurement of your emails. Attachments improve the scale of an e-mail, which raises the quantity of vitality it takes to ship and obtain. Strive linking to recordsdata in cloud storage quite than sending them as attachments. (Bonus: this will make collaboration simpler.)  
  • In the reduction of on emails altogether. Transfer your day-to-day communications onto a chat app like Slack, Groups, and Discord, which hold only one supply of the message as a substitute of a number of copies. As a substitute of sending that wasteful “thanks” e-mail, you may ship a fast chat and considerably cut back your CO2 emissions.

#2: Knowledge Monitoring In Your Browser

Do you ever get the sensation that ads observe you across the web?
They do.

Picture by Siarhei Horbach / Unsplash

Most web sites monitor your knowledge, which suggests each search you conduct and each web site you go to is being tracked and logged. On-line entrepreneurs use monitoring instruments to measure the effectiveness of their promoting. And this monitoring results in extra internet site visitors.

You’ll be able to simply cut back this – and hold your curiosity in classic toasters to your self –  with a easy anti-tracking or content-blocking software program like BitDefender; hottest browsers even have anti-tracking choices inbuilt. Anti-tracking and content-blocking softwares block promoting content material and trackers from downloading, decreasing the fixed move of your private knowledge and chopping down on the quantity of vitality consumed by your web use. Bonus: this additionally protects your privateness.

#3 Your Web site

It’s simple to neglect that the web itself produces CO2 emissions. The servers that energy the web  are working continuously and eat an infinite quantity of vitality. The truth is, the web consumes over 1 million megawatt-hours (Mwh) per day. Because of this simply by current, your web site is utilizing vitality. How are you going to make it possible for it’s utilizing that vitality effectively?

How inexperienced is my web site?

The common web site produces 1.5-7.0 grams of CO2 per web page view. An especially mild web site just like the Musk Foundation website can produce as little as 0.009 grams of CO2 per web page view. If you wish to learn the way a lot carbon your web site produces, get a calculation at They’ll let you know how a lot carbon your web site produces and supply personalised suggestions on tips on how to make your web site greener. Sustainable Web Design By Tom Greenwood (published by A Book Apart) additionally gives a wonderful information to sustainable internet design.


When you’re too quick on time to learn the entire e-book, however wish to cut back the environmental influence of your web site, attempt these three quite simple methods to cut back its payload or obtain measurement:

  1. Scale back the scale of your photos. Use a compressing software program like TinyPNG to maintain your photos small. Optimized photos use much less vitality, and in addition make your web site load sooner.
  2. Trim down the javascript – Trimming down your javascript or CSS eliminates pointless scripts that may gradual your web site down.
  3. Use caching software program. You should utilize a plugin like W3 TotalCache in your WordPress web site to cut back your javascript and CSS and implement browser caching on the identical time.  

Trimming down your web site is a win-win-win scenario. Not solely is it higher for the surroundings, it’s higher for search engine marketing, higher for accessibility, and higher conversion. Your web site runs higher for you when it runs higher for the planet.

#4 Web site Internet hosting

Even when your web site’s load is mild, an inefficient internet hosting server can nonetheless drive up your carbon emissions. Do your analysis on which internet hosting platforms use essentially the most sustainable servers to just be sure you’re maintaining your footprint as small as potential. Trace: Insurgent is certainly one of them.

What’s powering your web site?

The only and only means to verify your internet hosting firm runs inexperienced is to seek out out the place they draw their energy. Since Quebec makes use of 99% renewable, hydroelectric vitality, any servers in Montreal or Quebec Metropolis are a protected guess. Massive knowledge centres with servers primarily based in Montreal and Quebec embrace Amazon, Google, IBM, and Microsoft. For a small, and positively inexperienced choice, makes use of Montreal-based servers which run completely on renewable vitality.

To the Cloud!

Cloud internet hosting is essentially the most vitality environment friendly internet hosting choice. It could constantly scale up and down techniques to mirror the web site’s utilization patterns. Cloud internet hosting additionally unlocks serverless choices, automation, and scaling for purposes, and is at all times a protected guess for inexperienced internet hosting provision.

Use a CDN

A Content material Distribution Community, or CDN, brings your content material nearer to your customers. For instance, a person in BC can obtain info from a server in Alberta quite than in Montreal. CDNs are designed to prioritize your web site’s effectivity, making your web site as quick as potential. Each Cloudflare and Stackpath (formerly MaxCDN) have WordPress plugins.

One of the simplest ways to make sure your web site is environmentally pleasant is to make sure it’s working effectively on renewable vitality. Be sure to’re utilizing inexperienced servers, look into cloud internet hosting, and think about using a CDN to cut back your web site’s carbon footprint.

#5 e-waste

Even the greenest enterprise finally creates some digital waste. Electronics, computer systems, screens, and printer cartridges all change into e-waste that may pollute soil and water with heavy metals. While you substitute your electronics, don’t simply throw the outdated ones within the landfill. There are a variety of companies and organizations that may take your used electronics and eliminate them safely.

  • CompuCorps can refurbish your outdated know-how, take away your knowledge, and if the system continues to be usable, they’ll settle for it as a donation (and provide you with a donation receipt).
  • BestBuy and Staples each have electronics disposal packages. They ship electronics to waste centres that take the parts aside, eliminate heavy metals safely, and recycle what they’ll.

It’s simple to verify your e-waste doesn’t find yourself in landfill, so make your mother proud and eliminate yours appropriately.

Domestic appliances being recycled, SW London
Picture by John Cameron / Unsplash

#6 Work Habits

The best way you employ your electronics at work additionally impacts their environmental influence.

  • Identical to turning off your lights while you’re not within the room reduces your energy utilization, turning your laptop off while you’re not utilizing it (as a substitute of merely placing it to sleep) saves vitality.
  • Decreasing the brightness in your monitor from 100% to 70% can save 20% of the display screen’s energy consumption. Utilizing an advert blocker or monitoring blocker is one other solution to save energy.
  • Strive switching your search engine to Ecosia! This search engine funds tree planting with the revenue it makes from on-line searches and is a very simple means to assist the surroundings at work.

#7 Get Concerned!

There are lots of people engaged on options to make tech work greener. Take into account getting concerned with, a neighborhood of tech employees determining tips on how to make their work extra sustainable.

Along with brainstorming and discussing options, ClimateAction began #LetsGreenTheWeb, a marketing campaign to cut back the carbon emissions of internet sites. It additionally organized the Digital Local weather Strike in 2019, when firms agreed to close down their web sites and e-commerce for a day to preserve vitality. If you wish to study extra about ClimateAction, you may watch the ClimateActionTech TedX talk, or be part of the Slack group and get in on the dialog!

Adjustments to the environmental influence of digital enterprise can solely come from companies and people deciding to make a change. Anybody could make a distinction: we will cut back our carbon footprint and enhance CO2 emissions from our personal inboxes, engines like google, and web sites. What’s going to you attempt first?  

This text was additionally offered as a part of Your Green Business Speaker Series host The EnviroCentre in Ottawa.

Concerning the Writer

Brett Tackaberry is a digital options skilled with 20 yrs of expertise who makes use of his tech expertise for the better good. Brett is at present the CTO at Insurgent, liable for the technical workforce and product route. In his mission to make the world a greater place by means of know-how, Brett helps out with Random Hacks of Kindness, Tech4Good, Ottawa Civic Tech and Baby Nature Alliance Canada.

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