September 28, 2023


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8 Techniques to Enhance Gross sales with Video Content material

9 min read
Photo image with video content graphics floating into the hand of someone using their laptop.

All companies can profit from extra gross sales.

Whether or not your organization is flourishing or struggling to get by, a gross sales surge might help you get more money within the financial institution.

In case your present advertising methods aren’t working or rising stale, we’ve received an answer for you.

Produce extra video content material.

No matter your business, movies can do wonders on your firm.

Don’t consider me?

41% of entrepreneurs report that video content material has a excessive ROI.

Furthermore, 43% of consumers want marketers to produce more video content.

You have to give the individuals what they need.

We’ve seen too many companies keep away from video advertising techniques as a result of they don’t know the place to begin.

They’re afraid of doing one thing unsuitable. We’ve even heard some enterprise house owners say they don’t use video content material as a result of they don’t have the proper gear.

You don’t want any fancy or costly video gear.

All the techniques we are going to present you might be achieved with a smartphone or primary digital camera.

That’s it.

Right here’s one thing else to think about.

Take into consideration the opposite advertising techniques you’re at present utilizing.

Can more than one person view them on the identical time?

We doubt it.

However have a look at how video content material will get consumed in teams:

Infographic with bar charts with stats for video content co-viewing on screen devices.

It’s unlikely two or extra individuals will sit aspect by aspect and skim your e-mail publication collectively.

Nonetheless, in case you ship a video, individuals will probably watch it collectively.

Take a look at all of the system choices individuals use to consume video content.

Movies might help you:

  • Enhance your web site visitors
  • Improve interactions along with your prospects
  • Develop your e-mail listing
  • Get extra followers on social media
  • Expose your model to a wider viewers
  • Promote new services or products

All these advantages result in extra gross sales.

That is the way you do it.

1. Create a YouTube channel

Making a YouTube channel is step one in case you’re not at present utilizing any movies to advertise your organization.

Right here’s why.

When you add movies to YouTube, sharing them on different platforms is straightforward.

Whether or not you’re embedding the video into your web site or simply sending a hyperlink, the YouTube platform makes it easy to perform this.

As you’ll see shortly, you’ll distribute your movies throughout many alternative platforms.

Importing all of your content material to YouTube first will assist prevent time since you received’t must make the identical video greater than as soon as.

Let’s have a look at an instance to see what we’re speaking about.

Right here’s a video we included in a weblog put up;

Neil Patel YouTube thumbnail image with text describing the video content on the subject of email deliverability.

Guess the place it got here from?

We took it instantly from Neil Patel’s YouTube channel.

Screenshot showing various videos on Neil PAtel website, highlighting the previously mentioned video.

Making the video once more would have been a waste of time.

That’s why this must be the primary place the place you begin.

Don’t be intimidated.

You received’t have a whole lot of movies in a single day.

Simply concentrate on separately.

It took Neil Patel years to recover from 1.9 million subscribers, and his hottest video has 1.8 million views.

Plus, customers, along with viewing YouTube content material on different platforms, will even view it instantly on that website.

YouTube is simply second to Fb relating to the variety of active monthly users.

Screenshot of data of monthly users on the most popular social media platforms that host video content.

All of the content material on their platform is strictly movies, which remains to be extraordinarily profitable.

That alone ought to present you the way highly effective video content material is relating to what customers wish to devour.

2. Submit movies on social media

Even in case you’re not at present utilizing movies, we’ll assume you have got energetic social media profiles.

Use them to their full potential.

Try to be posting on social media on daily basis.

This may preserve your model recent within the minds of your followers.

So many firms don’t at all times put up on social media as a result of they don’t know what to share.

In the event you’re including new movies to your YouTube channel, social media is the right platform to share your new content material.

Most social media platforms have their very own software program to create and publish video content material, however we’ll get to that shortly.

For now, attempt to concentrate on getting all of your YouTube movies onto your Fb and Twitter profiles.

That’s an important place to begin.

Check out how movies have been trending on Facebook for the final two years:

Screenshot of Facebook page post stats.

We noticed a major bounce in video posts by companies over the previous few years, and we count on that quantity to proceed rising every year for the foreseeable future.

3. Add extra movies to your web site

What’s the very first thing individuals see once they go to your web site?

Too many phrases on the web page might be complicated and unappealing.

You shouldn’t have numerous lengthy paragraphs explaining how your organization operates.

No one desires to learn that.

As an alternative, simplify the design and colour schemes.

Change all of it with a video message.

Square makes use of this tactic to clarify how their merchandise work:

Screenshot of Square homepage with watch video button highlighted.

Do you see how little textual content they included on this web page?

This received’t confuse anybody.

As an alternative, the viewer’s consideration will get drawn to the video.

Once you click on the hyperlink, it performs a video from Sq.’s YouTube channel.

It’s far more efficient than explaining how your merchandise work in lengthy and messy paragraphs.

4. Go stay on Fb

We like it when companies use Fb Reside as a promotional technique.

It’s top-of-the-line methods to have interaction along with your Fb followers in real-time.

However there’s science behind it.

You don’t wish to go stay randomly for no rhyme or motive.

As an alternative, you need to schedule your stay streams to run at a set time each week.

That method, you possibly can proceed constructing an everyday viewers.

Take into consideration your favourite TV exhibits.

They’re on the identical day and time each week.

If they simply got here on sporadically, it’s unlikely you’d have the ability to catch each episode.

That’s the type of following you’re attempting to create right here along with your stay video streams.

Like your web site, Fb Reside is a good probability to advertise your merchandise or do an illustration.

Fb was thought-about the most popular stay video streaming platform, however the panorama has modified an important deal since 2017:

Infographic of stats of live video streaming platforms.

Person interplay is our favourite a part of utilizing social media.

Viewers have an opportunity to remark in your livestream.

It’s completely crucial that you simply reply to these feedback.

This interplay will enable you to construct a stronger bond along with your prospects.

The acknowledgement will present them how a lot you care.

Name them out by identify when you’re stay.

Thank them for watching.

Give the viewer a motive to tune in subsequent week.

Go stay for a very long time.

Fb permits you to have a stream lasting as much as 4 hours.

You don’t want to make use of all 4, however I’d say go for at the least two or three.

The longer you’re going out stay, the larger your probability of getting extra individuals to observe.

Lengthy stay movies imply it is advisable come ready.

Don’t simply wing it.

Have some notes or references for matters, merchandise, and providers you propose to debate.

5. Use Instagram feels and tales

You may put up photos and movies to your Instagram story.

For right this moment’s matter, we’ll concentrate on the video portion of this.

Instagram tales expire after 24 hours.

Be at liberty to put up a number of day by day to maintain your model recent within the minds of your followers.

One thing it is advisable think about earlier than creating tales: Instagram solely permits 15 seconds for video.

You’ll must examine Instagram’s tips for longer recorded or live-stream content.

You’ll must look at the data to see what content material size fits your wants probably the most.

Infographic of post reach rate per content lngth and type.

Using video content material on Instagram is an effective way to extend model publicity.

You don’t must strategy this the identical method you do Fb stay movies.

As an alternative, use your stay Instagram stream whenever you’re someplace cool.

You may tour your followers round your manufacturing facility or introduce them to your workers.

This helps create an unique feeling for anybody watching.

Now they’ve entry to one thing usually stored behind closed doorways.

Plus, it’s really easy to do.

Simply pull your cellphone out of your pocket and begin recording.

However, like on Fb stay movies, you’ll undoubtedly wish to reply to the stay consumer feedback.

6. Encourage prospects to make their very own movies

Not all of your video content material must be produced by you.

Attempt to get your prospects concerned.

You’ll accomplish a number of issues with this technique.

  • You’ll get movies free, and it received’t take any of your time
  • It’ll improve the client expertise
  • You’ll get extra model publicity in case your prospects share their movies

Take a look at how GoPro encourages its prospects to create video content material:

Screenshot of GoPro website homepage.

They put up the perfect movies on their web site and even give out awards to the creators of their favourite submissions.

Giving the client recognition for his or her work is an effective way to get individuals on board.

Plus, individuals are actually inventive.

You could discover out their content material is even higher than yours.

Run a contest or one other promotion that lets your prospects escape their cameras and begin filming.

7. Electronic mail movies to your subscribers

Keep in mind earlier, we stated to make use of the movies out of your YouTube channel on a number of platforms?

Effectively, right here’s one other probability to share these movies along with your prospects.

Look to your e-mail subscription listing.

These individuals could or not be following you on social media, so it’s not a assure they’ll see your stay streams or different shared movies.

However you have got direct entry to their inboxes.

Use it.

Embed YouTube movies into your email marketing campaigns.

Screenshot of Notify Visitors websites with an image highlighting an increase in conversions.

Given the statistics above, you possibly can see that emails with video content material:

  • Enhance your CTR
  • Enhance leads
  • Enhance conversion charges
  • Reduce unsubscribes

So it’s a no brainer to make use of this technique, particularly because you don’t must create brand-new movies for every e-mail.

Simply use the prevailing ones out of your YouTube channel.

8. Make certain all of your movies are mobile-friendly

One fixed it is advisable preserve with all of your movies is compatibility with cell units.

That’s why we advocate you utilize platforms like YouTube, Fb, and Instagram to share your content material.

That method, the movies routinely get optimized.

Check out how movies are being consumed on mobile devices:

Screenshot with highlighted text for mobile stats.

Cell movies are trending upward.

Make certain any movies in your web site and emails are on mobile-friendly templates.

In case your movies aren’t loading and might’t be considered on telephones or tablets, you’ll defeat the aim of posting them within the first place.


These of you in search of a simple and cheap approach to get extra gross sales for your corporation want to begin creating extra video content material.

Create a YouTube channel, and add movies to it.

You may share those self same movies on different platforms like social media pages, your web site, and even in e-mail campaigns.

Along with sharing pre-recorded movies, make the most of stay video streams.

Use Fb and Instagram for this.

It’s a greater approach to have interaction along with your viewers since you possibly can reply to their feedback in real-time.

One other approach to produce extra video content material is by getting others to do it for you.

Provide you with inventive methods to get your prospects to submit movies.

You may share these movies in your web site as properly.

It doesn’t matter what type of movies you make, guarantee they’re optimized for cell units.

The elevated model publicity mixed with a simple method so that you can clarify your services will in the end increase your gross sales.

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