September 25, 2023


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Advantages of the Cloud for Media Corporations

5 min read

The web is now the first means individuals entry the media. Fairly than studying newspapers, watching real-time TV or shopping for data, shoppers flip to information web sites and stream films, TV sequence, video games and music. For media corporations, migrating to the cloud can supply many advantages. It could assist them reduce prices, streamline processes, enhance productiveness and be sure that their providers stay accessible on-line. Right here we take a look at the advantages of the cloud for media corporations.

Chopping prices

Operating an internet media firm utilizing in-house expertise could be exceptionally costly. Doing so requires servers with sufficient storage not simply to deal with all of the content material you need to make accessible; but additionally, to handle buyer accounts, function an internet site and run all the opposite functions that the corporate wants. In addition to the capital expenditure required to purchase all this hi-tech tools, there’s additionally the appreciable price of working it. Electrical energy for a single server can price as much as £6,000 a 12 months, whereas there’s a necessary outlay for insurance coverage, premises, upkeep and bodily safety.

Migrating to the cloud will help media corporations to make substantial price financial savings. Through the use of the infrastructure of the cloud supplier, companies now not must buy {hardware} or pay for the working prices talked about above. As a substitute, these are all included within the worth of the plan which is charged for as a extra manageable month-to-month charge, making it simpler on the corporate’s money stream. What’s extra, with a managed cloud answer, even important duties like server administration are dealt with by the supplier, liberating up your staff to work on tasks that profit the enterprise.

Higher collaboration

Media content material usually requires the enter of huge groups, whether or not that’s journalists producing information content material or builders creating new video games. One other benefit of the cloud is that it helps manufacturing workflows to be extra collaborative. There’s a variety of cutting-edge, cloud-based functions now accessible as Software program as a Service (SaaS) that allow groups to work collectively, share information and talk on-line to provide a variety of media. These usually require solely minimal coaching and include top-drawer assist.

Distant working

Enabling distant working is essential for media corporations, lots of whom depend on groups composed of freelancers who work away from the workplace. Utilizing the collaboration instruments talked about above helps companies create groups of specialists from world wide, bettering the standard of their output. People can join with the corporate’s system to entry instruments and assets from wherever they’re positioned and might accomplish that securely utilizing VPNs, two-factor authentication and entry management to guard information, apps and tasks in improvement.

Pace to market

Cloud adoption helps media corporations speed up their provide chain. With content material within the cloud, it may be simply and instantly accessed by shoppers with out it needing to undergo a distributor. Consequently, corporations which have cloud expertise can get breaking information objects or new content material to their viewers faster, beating off the competitors.


Demand for media content material can fluctuate radically. Breaking tales can go viral, or a much-awaited new sequence, film, album or sport could be launched which attracts sudden visitors. If a media firm hosts its personal servers, then the quantity of visitors it will possibly deal with at anybody time is restricted to the IT assets it has accessible. Within the worst-case situation, this implies the system can crash throughout peak demand, leaving audiences unable to entry the content material and inflicting severe injury to the model’s repute. To deal with this in-house, the one answer is to buy backup servers that may be introduced on-line to extend capability. Nonetheless, this implies investing an excessive amount of cash on IT that can spend a lot of its time laying round redundant.

Within the cloud, there’s a easy and fast repair to sudden demand. Fairly merely, cloud customers can scale up assets on the click on of a mouse, guaranteeing that they’ve all of the storage, CPU, RAM and bandwidth they should cater for all their visitors. Consequently, media corporations can keep away from the embarrassing concern of their system crashing or resorting to different measures (streaming in SD as a substitute of HD, for instance) with a view to keep on-line.

The opposite profit is that corporations can scale down once more as soon as demand reduces they usually solely pay for any further assets used on a pay-per-use foundation – there isn’t a requirement to completely improve to an even bigger and dearer answer. 

Excessive availability

As a media enterprise, your content material is your product, and this makes it crucial that it’s accessible on a regular basis. Downtime, due to this fact, could be disastrous. With in-house methods that depend on devoted servers, there’s all the time the potential for server failure. If this occurs, not solely will elements of your operations come to a halt; however getting them again on-line once more is usually a gradual and costly course of. Both the server will want fixing, or a substitute introduced on-line. The ensuing monetary losses and injury to the model could be vital.

With the cloud, there isn’t a want to fret about server failure inflicting downtime as you’re assured 100% uptime and constant efficiency. It’s because cloud servers are digital and unbiased of the bodily machines on which they run. If there is a matter with the bodily machine, the digital server is immediately migrated to a different machine with out disruption to the service. Consequently, your content material will all the time be accessible.


Cloud migration brings many advantages to media corporations. It helps reduce prices, improves collaboration, distant working and velocity to market, permits fast scalability to deal with demand and ensures your content material is all the time accessible.

For extra data, check out our cloud options.

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