October 1, 2023


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ChatGPT vs. Radical Authenticity in Private Branding

6 min read
As a private branding professional, I’ve no selection however to advise you towards utilizing ChatGPT as your ghostwriter. Right here’s why.

Trying to construct your private model, however battling the time dedication required to write down a LinkedIn publish or, even worse, a prolonged thought management article? You aren’t alone. A fellow entrepreneur lately stated to me: “I’d fairly have one other C-section than sit down and write!” That’s chuckle-worthy however relatable to so many people, isn’t it?

Enter ChatGPT. As this chatbot continues to make waves throughout the digital world, turning into a sizzling subject of dialog each in boardrooms and in espresso outlets throughout the globe, many entrepreneurs are seeing this spectacular AI instrument as the proper answer to their content material creation bottlenecks. The demand for this magical wand overwhelmed the servers, making them crash or just unable to course of the load. All of the sudden, we’re seeing many entrepreneurs churn out social media and weblog posts at staggering speeds, thanking ChatGPT for offering the content material they’ll merely copy + paste into their platforms of selection. Enter dangerous information. I made a decision to write down this text on the threat of sounding like a Grinch who stole the proverbial Christmas, however I promise to offset the temper I’ll dampen with some sensible recommendation.

The dangers of utilizing ChatGPT as your private branding ghostwriter

As a private branding professional, I’ve no selection however to advise you towards using ChatGPT as your ghostwriter. Let me let you know why.

Relating to creating content material with the objective of constructing a compelling private model, your technique should relaxation on no less than one of many following three pillars:

  1. Thought management
  2. Opinion management
  3. Expertise sharing

Typically we curate and share another person’s content material (giving them credit score, in fact) or share one thing purely for leisure functions. The remainder of the content material we put out on-line, nevertheless, should mirror our ideas, our opinion and our experiences.

That is the place utilizing ChatGPT can grow to be problematic. Once you “hack” the content material creation course of by copying and pasting its solutions, you’re leveraging another person’s ideas and opinions fairly than your individual. Why is it an issue? At greatest, your private model will really feel unoriginal, uninspired and missing the emotional connector that compels audiences. At worst, you’ll find your self constructing a private model rooted in phoniness, thus foregoing what a private model needs to be rooted in: radical authenticity.

The “copy and paste” method runs two different dangers.

The primary is the danger of misinforming your viewers. In response to ChatGPT itself, it might present inaccurate or outdated info and may make errors. This was the danger we took when plagiarizing from a buddy’s paper throughout faculty days, and it’s the similar threat we take in the present day when plagiarizing from an AI tool.

The second threat is {that a} multitude of different entrepreneurs may need requested ChatGPT the very same query that you just requested and are making a carbon copy publish or article to yours. I give talks to entrepreneurs throughout the globe, and I do know that all of us complain concerning the noise and the repetitive “trash” (your phrases!) that we’re inundated with on-line. Why add to it?

The way to leverage ChatGPT to construct your private model

By now you is likely to be considering that I’m passionately advocating towards ChatGPT for content material creation, however you couldn’t be extra flawed. I imagine it’s a implausible instrument that may help us in the very same means that Google translate aids however doesn’t substitute the precise work a translator does. I leverage it personally and inside my private branding company. As promised, listed here are 4 concepts for how one can leverage ChatGPT efficiently:

  1. If writing will not be a power of yours, use your reward of the spoken phrase as an alternative. Ask your self a query, and report your self answering it. Take the recording, put it by means of a transcription software program similar to OtterAI, after which take the uncooked textual content and put it into ChatGPT. This fashion, you can be leveraging it to edit your ideas, your opinions and your experiences with out having to do any of the particular writing. The standard of writing would possibly sound generic, however no less than there shall be nothing generic concerning the content material itself.
  2. Unsure what to write down about? Use ChatGPT to brainstorm concepts. Inform it that you just want to write an article, specify the viewers, outline the overarching theme (it may be normal), and ask it to provide you 10 concepts. Select the one which speaks to you, and confer with level No.1 for the steps to take.
  3. ChatGPT is especially helpful for including punchy opening traces or partaking closing sentences. Sure, it should usually finish every closing paragraph with “in conclusion,” however that may be edited out. Specify the tone you need: skilled or critical, humorous or humorous, partaking or light-hearted, and ask for variations to pick from.
  4. Use it for article title ideation. I requested ChatGPT for 5 concepts for the title of this text and here’s what it gave me:
  • “From Private Branding to Plagiarism: The Dangers of Counting on ChatGPT for Content material Creation”
  • “ChatGPT: A Highly effective Software for Private Branding or a Shortcut to Phoniness?”
  • “Leveraging ChatGPT for Private Branding: Ideas and Methods from a Branding Professional”
  • “Radical Authenticity in Private Branding: Why Copying and Pasting from ChatGPT Received’t Minimize It”
  • “ChatGPT for Private Branding: The way to Use it Correctly With out Sacrificing Your Genuine Voice”

These are 5 nice choices. I felt that they had been lengthy for my type and voice, so I requested ChatGPT to shorten the fourth possibility. The result’s what I selected because the title of this text — an attention-grabbing, on-brand title that ChatGPT and I collaborated on for a speedy outcome.

I hope to see extra entrepreneurs leverage instruments like ChatGPT — however with out sacrificing human intelligence for a man-made one. The idea of “radical authenticity” in private branding is what resonates with all entrepreneurs. I hear it nearly universally, regardless of the town or nation wherein I’m delivering a chat. Collectively, we appear to agree that “pretend it until you make it” is outdated and unlucky recommendation (I wrote about it here and obtained an awesome quantity of suggestions from you echoing this sentiment).

And but, as we really feel enamored with the impressiveness of this new instrument, we out of the blue neglect that copying and pasting is the antithesis of authenticity. We now have a lot to share with the world, so many battlefield tales to inform and so some ways wherein we are able to leverage our expertise to pay it ahead. Why scale back all of it to the platitudes pre-generated for us, polluting the web platforms and working the danger of your readers uncovering that the posts and the articles underneath your title aren’t even yours in any respect?

Contributed to EO by Marina Byezhanova, an energetic member-leader inside EO and a member of EO Canada Bridge chapter. An entrepreneur, world speaker and college teacher, she is on a mission to encourage entrepreneurs to face out, communicate up and be radically genuine. She is the co-founder of Brand of a Leader, the non-public branding company for entrepreneurs.

This text first appeared on Entrepreneur and is reposted right here with the writer’s permission.

For extra insights and inspiration from in the present day’s main entrepreneurs, take a look at EO on Inc. and extra articles from the EO weblog

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