September 28, 2023


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Eight Methods To Use TikTok To Improve Transparency With Your Clients

3 min read

For companies, TikTok is a platform with potential past collaborating within the newest dance craze or humorous development. With over 1 billion month-to-month active users, TikTok is filled with potential prospects in your model, and its easy-to-use video-sharing capabilities make it the proper platform for rising transparency together with your followers and constructing the belief obligatory to draw new customers. However how do you have to get began?

Right here, eight members of Young Entrepreneur Council supply a number of of their suggestions. Think about implementing one or all of those inventive concepts into your video advertising technique to construct a greater relationship together with your present prospects and attract new ones as effectively.

1. Share ‘Unboxing’ Movies

Manufacturers can improve transparency with their followers and attract new prospects through video-sharing platforms by “unboxing” movies. Such movies will help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This will help construct belief with present prospects and attract potential prospects to purchase from them. – Andrew Munro, AffiliateWP

2. Reply Buyer Questions

Video-sharing platforms like TikTok are nice for “Ask Me Something” periods or Q&As. These assist manufacturers reply the general public and tackle their queries about completely different merchandise or processes. Not solely does this assist improve transparency, nevertheless it additionally allows manufacturers to interact their respective goal audiences, which in flip can draw promising leads or prospects. – Stephanie Wells, Formidable Forms

3. Doc Your Entrepreneurial Journey

Probably the most inventive method manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it have been a actuality TV program. Folks love following a terrific entrepreneurial story in actual time. Via drama, intrigue and transparency, you possibly can seize consideration on video-sharing platforms and switch it into paying prospects who really feel personally invested in your success. – Rob Hoffman, Contact Studios

4. Spotlight The Affect Of Your Mission And Work

Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a optimistic affect on the world. This will embody content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers will help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Supply A Behind-The-Scenes Look

One inventive technique is to create behind-the-scenes content material that offers a glimpse into the inside workings of the model. This will embody movies exhibiting the manufacturing course of for the model’s merchandise, the every day operations of the corporate or the individuals who work there. On this method, manufacturers will help construct belief and display their dedication to transparency. – Candice Georgiadis, Digital Day

6. Talk about The Good And The Unhealthy

Sure, it is vital to share your organization’s successes, nevertheless it’s additionally vital to share your challenges and struggles. Clients can discover out any element (good and unhealthy) of your organization if they need. Exhibiting each the positives and negatives will assist your viewers view your organization as trustworthy, and so they’ll higher join with the genuine individual behind the model. – Shu Saito, All Filters

7. Showcase Real Buyer Critiques

Video-sharing platforms like TikTok are nice for social proof. Persons are usually indecisive on the subject of making purchases and depend on suggestions from others. Sharing real buyer critiques and testimonials for various use circumstances ensures transparency as you assist individuals resolve whether or not or not your model is a becoming answer for them. That certainly helps entice extra prospects. – Chris Klosowski, Easy Digital Downloads

8. Assist Clients Remedy Their Issues

Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them clear up their issues. Providing options to points readily confronted by an viewers representing a specific area of interest allows manufacturers to construct belief and entice new prospects. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms

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