The Monetary Recommendation Affiliation Australia (FAAA) has appointed Ben Rutherford to steer its advertising and marketing and communications staff.
Mr Rutherford has over 19 years of selling expertise within the leisure, media, and monetary companies sectors throughout the business-to-business (B2B) and business-to-consumer (B2C) segments.
He has additionally labored with hospitality and leisure firms comparable to EVT (together with Occasion Cinemas and Moonlight Cinema) and Southern Cross Austereo. Along with creating and executing the launches of latest manufacturers and companies into aggressive marketplaces, Ben not too long ago delivered an award-winning firm rebrand and intensive web site relaunch.
Mr Rutherford will probably be liable for FAAA advertising and marketing and communications exercise and selling consciousness and understanding of the worth of monetary recommendation amongst shoppers and adjoining professions.
He may also be centered on constructing consciousness of the Licensed Monetary Planner (CFP) designation among the many monetary planning neighborhood and recommendation purchasers.
As well as, Mr Rutherford will ship advertising and marketing and communication campaigns to help member engagement.
FAAA chief government Sarah Abood says, “Ben’s advertising and marketing and communications expertise throughout the B2B and B2C segments make him well-suited to addressing the wants of a number of stakeholders.”
“Ben will play a important position in reaching the FAAA’s targets of membership progress, deeper stakeholder engagement and elevated model consciousness, significantly at a pivotal time following the current merger with the AFA.
“Most significantly, Ben will probably be liable for creating and delivering actions that allow the FAAA, by means of its members, to ship extra nice recommendation to extra Australian shoppers.”