Goldman Sachs growth to focus on UHNW, HNW shoppers
3 min read

Mark Kauzlarich/Bloomberg
Goldman Sachs will pour assets into rising its wealth enterprise serving the ultrarich, a pivot because it retreats from a disappointing enterprise into shopper banking, executives mentioned throughout the financial institution’s investor day Tuesday.
“There’s numerous alternative for us to develop, and we’ll proceed to develop on the excessive finish and the ultrahigh finish,” Marc Nachmann, the worldwide head of the financial institution’s Asset & Wealth Administration unit, mentioned in a presentation live-streamed on-line.
The funding financial institution occupies round 8% of the ultrahigh internet value wealth market and roughly 1% of the excessive internet value market within the U.S., based on Nachmann’s slideshow.
Nachmann projected that Goldman’s AWM division, which emerged from a restructuring the financial institution introduced final October, is projected to attain “excessive single-digit” income development over the following three to 5 years by organically rising from administration charges it fees shoppers and earnings from non-public banking and lending.
Moreover, Nachmann mentioned he expects to attain a pre-tax margin within the “mid-twenties” and a ensuing return on fairness within the “mid-teens.”
”That is the world the place there’s probably the most important development alternative for us, and the place we’re already working at scale,” an organization spokesperson mentioned of AWM in an e-mail.
Nachman mentioned that in the long run, “our purpose is to outperform the {industry} organically.”
He outlined three methods for attaining that natural development: increasing the wealth administration enterprise; doubling down on industry-leading positions in its established options enterprise; and offering particular investing “options” that shoppers cannot simply discover elsewhere.
Such bespoke options embody Goldman’s outsourced chief funding officer companies — which Nachmann mentioned is already the market chief within the U.S. and at No. 2 globally, and which the agency plans to broaden in North America and Europe — in addition to insurance coverage, individually managed accounts and direct indexing. Goldman is a high supplier in insurance coverage, the place it’s No. 2 out there, and SMAs, the place it’s No. 1, he mentioned.
“We have embraced our shoppers’ calls for personalization and adaptability,” Nachmann mentioned.
By catering extra to its richest shoppers, who are inclined to have a longstanding relationship with their non-public wealth advisor, the agency is betting that it might milk these ties for extra streams of income. Goldman, an funding banking powerhouse, additionally desires to generate advisor introductions to rich people who’re concerned in an funding banking deal, for instance.
“We’re simply getting began by way of our potential of opening these trusted advisor relationships as much as the agency,” mentioned Dan Dees, the co-head of worldwide banking and markets, on the occasion. Dees mentioned the agency has seen “lots of of referrals forwards and backwards between GBM and AWM and vice versa.”
The referrals system is a part of the financial institution’s new One Goldman Sachs technique of unifying its efforts throughout totally different divisions of the financial institution, primarily cross-selling services to shoppers whose bankers have been beforehand siloed off.
Goldman currently has over 16,000 wealth shoppers worldwide in its signature non-public banking channel. Purchasers keep on common 10 years with the agency and maintain $60 million in a mean account. The non-public wealth administration enterprise usually serves shoppers with a minimum of $10 million of investable belongings.
The financial institution has a complete $1 trillion in shopper belongings below administration for its mixed models within the wealth administration enterprise, together with the youthful Office and Private Wealth Administration and Personal Wealth Administration unit.
Greater than 1,000 monetary advisors, who’ve been at Goldman a mean of over 15 years every, service the financial institution’s ultrahigh internet value shoppers. The agency declined in an e-mail to share what number of advisors it supposed to rent to attain its development objectives.
The ultrahigh internet value market “stays extremely fragmented,” Nachmann mentioned. “This leaves important room for us to develop our franchise additional and achieve market share, each within the US and internationally.”
Requested by Morgan Stanley analyst Betsy Graseck to explain what the geography of that growth may seem like, Goldman CEO David Solomon repeated this info however didn’t elaborate additional.