October 1, 2023


Move Step By Step

How John Accardi Made CRAVEBOX a Prime-Promoting Amazon Model

3 min read

John Accardi began CRAVEBOX in 2014 from his condominium. On the time, he had simply dropped out of a Georgetown College PhD program, had no financial savings, no traders, and no enterprise expertise.

Accardi says the choice to start out CRAVEBOX was dangerous and the chances of success didn’t look good. “On the time, I used to be so enthusiastic about beginning my very own enterprise, I didn’t actually acknowledge all the danger. I simply wished to work for myself and get up each morning with the liberty to sort out my very own to do checklist as a substitute of another person’s.”

John Accardi

For the primary 3 years, CRAVEBOX operated out of John’s condominium and made no revenue. John stayed persistent and had a intestine feeling that he was making progress and that success was across the nook.

John mentioned, “These first few years had been irritating as a result of it felt like daily was a disappointment, however the fixed failure motivated me. I acquired to the purpose the place I informed myself I might attempt endlessly. I used to be giving guitar classes on the aspect to pay the payments and I made a decision that I’d work on CRAVEBOX till it both succeeded or I used to be an outdated man.” This long-term mentality labored as a result of certain sufficient, CRAVEBOX began rising. John discovered tips on how to optimize his Amazon listings and CRAVEBOX moved into bigger and bigger warehouse areas and its workers grew.

Now CRAVEBOX operates out of a 60,000 sqft warehouse house in North Wales, PA with a powerful workers. “I by no means thought CRAVEBOX would turn into this profitable. It’s been an unbelievable journey,” says Accardi.

To turn into a top-selling Amazon model, John first centered on creating nice photographs. “I spotted early on that your product’s most important picture on Amazon is a very powerful a part of the itemizing. So I discovered images and most significantly, photoshop, to take and edit implausible photographs.” CRAVEBOX merchandise now have the best-quality photographs within the class which supplies the listings a bonus over opponents.

Accardi additionally centered on worth. John says, “To be a prime promoting Amazon model, it’s essential look very carefully at your hardest opponents and be sure to are providing a greater worth. Your product both must be higher or your worth must be decrease. This may decide your Amazon rank and visibility.” The important thing to providing nice worth is in fact an environment friendly enterprise and operation.

Lastly, to construct CRAVEBOX right into a top-selling Amazon model, Accardi centered on opinions. “Amazon clients are robust and the one strategy to construct a sustainable product and model is to promote high quality merchandise that naturally acquire a excessive evaluate common. That is difficult however if you happen to can supply a greater product than your opponents, you’ll garner higher opinions and rise to the highest of the class.” 

John is worked up to proceed rising CRAVEBOX. He’s particularly enthusiastic about their vacation merchandise: Halloween, Christmas, Valentine’s Day, and Easter. He’s additionally enthusiastic about new CRAVEBOX merchandise they’re introducing, for instance: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.

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