September 25, 2023


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Put Aussie Spirit to Your Australia Day Advertising and marketing

6 min read

For many years, Australia Day has been a major day of unity and celebration for the nation’s freedom, values, and patriotism. It’s additionally a day to have fun Australia’s range and wealthy tradition. 

This 12 months all Australia Day programs will likely be held outside. The attendees can count on a vibrant celebration because the Australia Day Council turns Sydney Harbour right into a picturesque backdrop. 

Get essentially the most out of this significant event to spice up your model and gross sales by these good advertising and marketing ideas. 

7 Sensible Advertising and marketing Concepts for Australia Day 2023 

Have fun the Symbols and Sounds of Australia 

Present your Aussie pleasure by adorning your storefront with symbols and sounds which can be uniquely Australian. Australia’s symbols are various, and you possibly can use them to make some extent of unity. 

For instance, you’ll be able to show a number of flags and balloons outdoors. Blast your PA system to fill the air with fashionable and basic Aussie musical hits (play the Waltzing Matilda once in a while). You too can give out small flags, a mini-Koala toy, a Tim Tam, or any sort of memento with each buy. Prospects are certain to go away your retailer glad.  

This goes for what you are promoting’s web site too! Deck your web site with Australian photos and decorations to commemorate the day. Get a trendy and customisable web site up and prepared for Australia Day in case you don’t have one but. 

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Enhance Appetites with Australian Meals

Boost appetites with Australian food

Australia Day can current many development alternatives for restaurant and café homeowners, particularly with the brand new regular, it’s the most effective time to go full swing into enterprise.  

Inform clients by way of social media that you simply’ll put together a particular menu that includes the most effective Australian dishes and drinks. Alternatively, put up separate sections for gadgets like Arnott’s and Tim Tams. 

You too can put collectively a tasting menu or create a various platter of dishes from Australia’s areas and communities. 

Let’s not overlook Australia’s most-loved desserts. From chocolate crackles to Lamingtons and Pavlovas, there are such a lot of candy methods to indicate your care to your clients. Hand out a few of these without cost with each buy. Or devise your personal distinctive recipes! 

You don’t should be a restaurant or a meals chain to make use of concepts associated to Australia’s delicacies. No matter is what you are promoting, use it to indicate your respect for Australian appetites. After all, proceed to make sure you and your clients comply with commonplace well being protocols, particularly when you’re within the meals and beverage trade. 

Publish Australia Day Content material 

Most individuals are on social media. Present your enthusiasm for the event by posting high quality Australia day content material in your accounts.  

Select enjoyable and engaging photos to embody the festive Aussie spirit. Put up enjoyable info and trivia in regards to the nation in your social media profiles. Or you’ll be able to create movies and pair them off with a witty caption to make it extra dynamic. Posting content material helps have fun the vacation whereas displaying off your model’s character and attracting new leads.

5 Australia Day Marketing Tips for Your Small Business this 2022

Host an On-line Contest

One other advertising and marketing tactic you’ll be able to strive is internet hosting a social media contest. This engages your clients along with your model whereas nonetheless holding them protected within the comforts of their houses. Lots of people are utilizing social media and a contest can allow you to attain extra audiences. 

There are many on-line contests you’ll be able to host, together with quiz bowls, selfie contests, picture caption challenges, and trivia nights. 

Tip: To emanate true Aussie spirit, incorporate Australia-themed questions when internet hosting trivia contests! 

Relying in your area of interest, organise actions which can be price participating in. 

Have prizes which can be laborious to withstand comparable to a free product or an enormous low cost. And except for asserting the competition on-line, you will get extra consideration by emailing your present clients. 

Host an online contest

Learn: 5 Strategies to Grow Your Email List with Social Media 

Launch an Electronic mail Marketing campaign

Get extra contributors to hitch your on-line competitors by launching an electronic mail marketing campaign. To attain this, it is advisable craft emails price opening. 

Under are a number of ideas that can assist you write emails that seize consideration: 

  • Write a brief but compelling topic line. 
  • Join your preheader and topic line. 
  • Be simple along with your content material. 
  • Write with character and evoke feelings 
  • Don’t shout at your clients
  • Make it look clear by including areas to your paragraphs. 

Prospects would additionally seemingly open your emails you probably have knowledgeable electronic mail tackle. This tells them what you are promoting is legit and reliable. 

In case you haven’t but, get an electronic mail internet hosting account from a good electronic mail internet hosting supplier. 

Apart from these ideas, it’s additionally important to ship out your electronic mail marketing campaign days or perhaps weeks earlier than Australia Day. Manufacturers that have interaction early with their clients acquire a aggressive benefit. 

Likewise, use emails to tell clients of future reductions and promos. 

READ:  Best Email Marketing Practices for Small Businesses (Templates + Samples) 

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Apart from these ideas, it’s additionally important to ship out your electronic mail marketing campaign days or perhaps weeks earlier than Australia Day. Manufacturers that have interaction early with their clients acquire a aggressive benefit.

Likewise, use emails to tell clients of future reductions and promos.

Companion With Organisations

Partner with organisations

Give your advertising and marketing a lift by partnering with organisations and well-known influencers.

For instance, native radio stations can have particular Australia Day packages. Contact them and ask when you may pitch what you are promoting. This could possibly be an opportunity to advertise your model and particular promos and occasions.

Organize an interview, together with different small enterprise homeowners, for a newspaper characteristic on Australia Day celebrations.

You too can ask bloggers and vloggers to characteristic your model and its merchandise on their on-line platforms.

Provide Particular Offers and Reductions   

Assist your fellow Aussies take advantage of the celebration by giving unique offers and reductions for the vacation. Create particular coupons, reward playing cards, promo codes, and conditional gross sales to entice clients to buy from what you are promoting.  

What higher strategy to have fun Australian merchandise than giving customers the prospect to higher patronise native companies? Take the prospect to advertise and take pleasure of your merchandise on the similar time. 

Present Your Aussie Delight 

We are able to’t deny the pandemic has utterly modified how we do enterprise. However by accepting what can’t change and discovering methods to adapt to the scenario, your model will proceed to flourish. 

The following tips are only some of the numerous issues you are able to do to get the most effective advertising and marketing outcomes out out the event. You may prime it up by utilizing the most effective on-line advertising and marketing options that offer you most alternative to enhance and personalise your methods.  

Glad Australia Day, mate!

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